{"id":584,"date":"2024-10-22T10:50:08","date_gmt":"2024-10-22T10:50:08","guid":{"rendered":"https:\/\/sucolo.eu\/?p=584"},"modified":"2024-10-22T10:57:53","modified_gmt":"2024-10-22T10:57:53","slug":"workshop-recap-shaping-an-online-webshop-with-cargo-bike-delivery","status":"publish","type":"post","link":"https:\/\/sucolo.eu\/de\/2024\/10\/22\/workshop-recap-shaping-an-online-webshop-with-cargo-bike-delivery\/","title":{"rendered":"Workshop Recap: Gestaltung eines Online-Webshops mit Cargo Bike Delivery"},"content":{"rendered":"\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-32d6d42\" data-block-id=\"32d6d42\"><style>.stk-32d6d42 {margin-bottom:0px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-575\" src=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2024\/10\/IMG_5717-scaled.jpg\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2024\/10\/IMG_5717-scaled.jpg 2560w, https:\/\/sucolo.eu\/wp-content\/uploads\/2024\/10\/IMG_5717-300x200.jpg 300w, https:\/\/sucolo.eu\/wp-content\/uploads\/2024\/10\/IMG_5717-1024x683.jpg 1024w, https:\/\/sucolo.eu\/wp-content\/uploads\/2024\/10\/IMG_5717-768x512.jpg 768w, https:\/\/sucolo.eu\/wp-content\/uploads\/2024\/10\/IMG_5717-1536x1024.jpg 1536w, https:\/\/sucolo.eu\/wp-content\/uploads\/2024\/10\/IMG_5717-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c8ffa93\" data-block-id=\"c8ffa93\"><style>.stk-c8ffa93 {margin-bottom:0px !important;}<\/style><p class=\"stk-block-text__text has-text-align-right\">\u00a9 Salzburg Research<\/p><\/div>\n\n\n\n<p>Letzte Woche veranstaltete Salzburg Research einen Workshop, um Ideen von Verbrauchern f\u00fcr unseren neuen Online-Webshop zu sammeln, der regionale Produkte mit umweltfreundlichem Lastenfahrradversand anbietet und in dem Techniken zur Verhaltens\u00e4nderung getestet werden. Die Teilnehmer wurden durch eine kurze Pr\u00e4sentation in das Projekt eingef\u00fchrt und arbeiteten dann in Gruppen mit drei Personas: einem Digital Native der Generation Z, einer vielbesch\u00e4ftigten Frau mittleren Alters und einer Seniorin.<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-f474220\" data-block-id=\"f474220\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-f474220-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fc6b2f1\" data-v=\"4\" data-block-id=\"fc6b2f1\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fc6b2f1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-fc6b2f1-inner-blocks\">\n<p>Jede Gruppe untersuchte, wie ihre Persona auf den Webshop reagieren w\u00fcrde, und bewertete ihre Bereitschaft zur Nutzung der Lastenradlieferung. Sie gaben auch an, wie ihre Persona auf die verschiedenen Verhaltens\u00e4nderungstechniken reagieren w\u00fcrde und welche sie bevorzugen w\u00fcrde. Die Teilnehmer gaben auch Feedback zu einem Webshop-Prototyp, wobei sie sich auf die Benutzerfreundlichkeit und das Design konzentrierten. Die Sitzung endete mit einer Verkostung lokaler Produkte, die eine weitere Diskussion \u00fcber die Unterst\u00fctzung lokaler Produzenten anregte.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d470dec\" data-v=\"4\" data-block-id=\"d470dec\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d470dec-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d470dec-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d49aa0c\" data-block-id=\"d49aa0c\"><style>.stk-d49aa0c {margin-bottom:0px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-579\" src=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2024\/10\/IMG_5728-scaled.jpg\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2024\/10\/IMG_5728-scaled.jpg 2560w, https:\/\/sucolo.eu\/wp-content\/uploads\/2024\/10\/IMG_5728-300x200.jpg 300w, https:\/\/sucolo.eu\/wp-content\/uploads\/2024\/10\/IMG_5728-1024x683.jpg 1024w, https:\/\/sucolo.eu\/wp-content\/uploads\/2024\/10\/IMG_5728-768x512.jpg 768w, https:\/\/sucolo.eu\/wp-content\/uploads\/2024\/10\/IMG_5728-1536x1024.jpg 1536w, https:\/\/sucolo.eu\/wp-content\/uploads\/2024\/10\/IMG_5728-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bca5f7e\" data-block-id=\"bca5f7e\"><style>.stk-bca5f7e {margin-bottom:0px !important;}<\/style><p class=\"stk-block-text__text\">\u00a9 Salzburg Research<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Der gesammelte Input wird dazu beitragen, Techniken zur Verhaltens\u00e4nderung zu entwickeln, die dazu beitragen k\u00f6nnen, die Auswahl nachhaltiger Lastenradlieferungen zu erleichtern, insbesondere in Online-Shops f\u00fcr lokale Produkte. Bleiben Sie dran und erfahren Sie mehr \u00fcber die Entwicklung des Projekts!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a9 Salzburg Research Letzte Woche veranstaltete Salzburg Research einen Workshop, um Ideen von Verbrauchern f\u00fcr unseren neuen Online-Webshop zu sammeln, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-584","post","type-post","status-publish","format-standard","hentry","category-unkategorisiert"],"_links":{"self":[{"href":"https:\/\/sucolo.eu\/de\/wp-json\/wp\/v2\/posts\/584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sucolo.eu\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sucolo.eu\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sucolo.eu\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sucolo.eu\/de\/wp-json\/wp\/v2\/comments?post=584"}],"version-history":[{"count":3,"href":"https:\/\/sucolo.eu\/de\/wp-json\/wp\/v2\/posts\/584\/revisions"}],"predecessor-version":[{"id":593,"href":"https:\/\/sucolo.eu\/de\/wp-json\/wp\/v2\/posts\/584\/revisions\/593"}],"wp:attachment":[{"href":"https:\/\/sucolo.eu\/de\/wp-json\/wp\/v2\/media?parent=584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sucolo.eu\/de\/wp-json\/wp\/v2\/categories?post=584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sucolo.eu\/de\/wp-json\/wp\/v2\/tags?post=584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}