{"id":3255,"date":"2026-04-02T13:59:44","date_gmt":"2026-04-02T13:59:44","guid":{"rendered":"https:\/\/sucolo.eu\/?page_id=3255"},"modified":"2026-04-28T09:51:11","modified_gmt":"2026-04-28T09:51:11","slug":"prototipo-di-negozio-online-per-incentivi-alla-consegna-sostenibile","status":"publish","type":"page","link":"https:\/\/sucolo.eu\/it\/sucolo-toolkit\/prototipo-di-negozio-online-per-incentivi-alla-consegna-sostenibile\/","title":{"rendered":"Prototipo di negozio online per incentivi alla consegna sostenibile"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-08f2a4f\" data-block-id=\"08f2a4f\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-08f2a4f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-afdbee1\" data-v=\"4\" data-block-id=\"afdbee1\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-afdbee1-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-afdbee1-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1462\" height=\"1222\" src=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop1.png\" alt=\"Screenshot della homepage del webshop\" class=\"wp-image-2868\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop1.png 1462w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop1-300x251.png 300w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop1-1024x856.png 1024w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop1-768x642.png 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-33e4f16\" data-v=\"4\" data-block-id=\"33e4f16\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-33e4f16-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-33e4f16-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"890\" src=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop2-1024x890.png\" alt=\"Screenshot della panoramica dei prodotti nel webshop\" class=\"wp-image-2872\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop2-1024x890.png 1024w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop2-300x261.png 300w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop2-768x668.png 768w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop2.png 1150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-bed4e72\" data-v=\"4\" data-block-id=\"bed4e72\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-bed4e72-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-bed4e72-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"855\" src=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop3-1024x855.png\" alt=\"Screenshot della pagina di dettaglio prodotto nel webshop\" class=\"wp-image-2876\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop3-1024x855.png 1024w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop3-300x250.png 300w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop3-768x641.png 768w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop3.png 1266w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-29d8f16\" data-v=\"4\" data-block-id=\"29d8f16\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-29d8f16-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-29d8f16-inner-blocks\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"858\" src=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop4-1024x858.png\" alt=\"Screenshot del carrello nel webshop\" class=\"wp-image-2880\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop4-1024x858.png 1024w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop4-300x251.png 300w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop4-768x643.png 768w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop4.png 1428w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-84d4013\" data-v=\"4\" data-block-id=\"84d4013\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-84d4013-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-84d4013-inner-blocks\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"628\" src=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop5.png\" alt=\"Screenshot di un carrello che mostra subtotale e opzioni di consegna, inclusa la consegna standard (DHL) e la consegna in cargo bike, insieme al prezzo totale e a un pulsante di checkout disattivato.\" class=\"wp-image-2884\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop5.png 643w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/shop5-300x293.png 300w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><\/a><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-a7e68f4\" data-block-id=\"a7e68f4\"><div class=\"stk-row stk-inner-blocks has-text-align-center-mobile stk-block-content stk-content-align stk-a7e68f4-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c9c0c21\" data-v=\"4\" data-block-id=\"c9c0c21\"><style>.stk-c9c0c21 {align-self:stretch !important;}.stk-c9c0c21-inner-blocks{align-items:center !important;justify-content:flex-start !important;}.stk-c9c0c21-container{border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;border-style:solid !important;border-color:var(--ast-global-color-1) !important;}@media screen and (max-width: 767px){.stk-c9c0c21-inner-blocks{align-items:center !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c9c0c21-container stk-hover-parent\"><div class=\"has-text-align-center-mobile stk--column-flex stk-block-content stk-inner-blocks stk-c9c0c21-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b8a0921\" id=\"strong-who-is-the-tool-for-strong\" data-block-id=\"b8a0921\"><style>.stk-b8a0921 .stk-block-heading__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-b8a0921 .stk-block-heading__text{font-size:20px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\"><strong>A chi \u00e8 destinato lo strumento?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e910d0c\" data-block-id=\"e910d0c\"><style>.stk-e910d0c {margin-top:0px !important;margin-bottom:-6px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e910d0c-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f3c8adf\" data-v=\"4\" data-block-id=\"f3c8adf\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f3c8adf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f3c8adf-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"853\" src=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/Who-is-it-for.jpg\" alt=\"A chi \u00e8 destinato?\" class=\"wp-image-2706\" style=\"aspect-ratio:0.9942103179167618;width:59px;height:auto\" srcset=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/Who-is-it-for.jpg 848w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/Who-is-it-for-298x300.jpg 298w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/Who-is-it-for-150x150.jpg 150w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/Who-is-it-for-768x773.jpg 768w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4acb058\" data-block-id=\"4acb058\"><p class=\"stk-block-text__text has-text-align-center\">\u2022 Rivenditori<br>\u2022 Autorit\u00e0 urbane<br>\u2022 Fornitori di servizi logistici<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0f9c349\" data-v=\"4\" data-block-id=\"0f9c349\"><style>.stk-0f9c349 {align-self:stretch !important;}.stk-0f9c349-inner-blocks{align-items:center !important;justify-content:flex-start !important;}.stk-0f9c349-container{border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;border-style:solid !important;border-color:var(--ast-global-color-1) !important;}@media screen and (max-width: 767px){.stk-0f9c349-inner-blocks{align-items:center !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0f9c349-container stk-hover-parent\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-0f9c349-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-075cdd6\" id=\"strong-type-of-solution-strong\" data-block-id=\"075cdd6\"><style>.stk-075cdd6 .stk-block-heading__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-075cdd6 .stk-block-heading__text{font-size:20px !important;}}<\/style><h2 class=\"stk-block-heading__text\"><strong>Tipo di soluzione<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-e1cae08\" data-block-id=\"e1cae08\"><style>.stk-e1cae08 {margin-bottom:-20px !important;}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center-mobile stk-block-content stk-content-align stk-e1cae08-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4163721\" data-v=\"4\" data-block-id=\"4163721\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4163721-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4163721-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"896\" src=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/Type-of-solution.jpg\" alt=\"Tipo di soluzione\" class=\"wp-image-2713\" style=\"width:60px\" srcset=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/Type-of-solution.jpg 817w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/Type-of-solution-274x300.jpg 274w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/Type-of-solution-768x842.jpg 768w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fec3401\" data-block-id=\"fec3401\"><p class=\"stk-block-text__text has-text-align-center\">\u2022 Basato su software<br>\u2022 Motivazionale ed educativo<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-34da902\" data-v=\"4\" data-block-id=\"34da902\"><style>.stk-34da902 {align-self:stretch !important;}.stk-34da902-inner-blocks{align-items:center !important;justify-content:flex-start !important;}.stk-34da902-container{border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;border-style:solid !important;border-color:var(--ast-global-color-1) !important;min-height:280px !important;}@media screen and (max-width: 767px){.stk-34da902-inner-blocks{align-items:center !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-34da902-container stk-hover-parent\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-34da902-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8c21bd7\" id=\"strong-objective-strong\" data-block-id=\"8c21bd7\"><style>.stk-8c21bd7 .stk-block-heading__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-8c21bd7 .stk-block-heading__text{font-size:20px !important;}}<\/style><h2 class=\"stk-block-heading__text\"><strong>Obiettivo<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-1c9d577\" data-block-id=\"1c9d577\"><div class=\"stk-row stk-inner-blocks has-text-align-left-tablet has-text-align-center-mobile stk-block-content stk-content-align stk-1c9d577-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5272c19\" data-v=\"4\" data-block-id=\"5272c19\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5272c19-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5272c19-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"801\" src=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/Objective.jpg\" alt=\"Obiettivo\" class=\"wp-image-2719\" style=\"width:60px\" srcset=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/Objective.jpg 867w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/Objective-300x277.jpg 300w, https:\/\/sucolo.eu\/wp-content\/uploads\/2026\/04\/Objective-768x710.jpg 768w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-36d8ed9\" data-block-id=\"36d8ed9\"><p class=\"stk-block-text__text has-text-align-center\">\u2022 Sviluppo sociale <\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-a237d22\" data-v=\"4\" data-block-id=\"a237d22\"><style>.stk-a237d22 {align-self:stretch !important;}.stk-a237d22-inner-blocks{align-items:center !important;justify-content:flex-start !important;}.stk-a237d22-container{border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;border-style:solid !important;border-color:var(--ast-global-color-1) !important;}@media screen and (max-width: 767px){.stk-a237d22-inner-blocks{align-items:center !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-a237d22-container stk-hover-parent\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-a237d22-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-181636c\" id=\"strong-maturity-level-strong\" data-block-id=\"181636c\"><style>.stk-181636c .stk-block-heading__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-181636c .stk-block-heading__text{font-size:20px !important;}}<\/style><h2 class=\"stk-block-heading__text\"><strong>Livello di maturit\u00e0<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b73c589\" data-block-id=\"b73c589\"><div class=\"stk-row stk-inner-blocks has-text-align-left-tablet has-text-align-center-mobile stk-block-content stk-content-align stk-b73c589-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7b5b236\" data-v=\"4\" data-block-id=\"7b5b236\"><style>@media screen and (min-width: 768px){.stk-7b5b236 {flex:var(--stk-flex-grow, 1) 1 calc(14.299999999999997% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7b5b236-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7b5b236-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d8ec061\" data-v=\"4\" data-block-id=\"d8ec061\"><style>.stk-d8ec061 {align-self:center !important;}@media screen and (min-width: 768px){.stk-d8ec061 {flex:var(--stk-flex-grow, 1) 1 calc(85.7% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d8ec061-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d8ec061-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9724b96\" data-block-id=\"9724b96\"><p class=\"stk-block-text__text\">\u2022 Pronto per essere adattato e replicato<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6385b38\" data-block-id=\"6385b38\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6385b38-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-008b0c0\" data-v=\"4\" data-block-id=\"008b0c0\"><style>.stk-008b0c0-container{border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;border-style:solid !important;border-color:var(--ast-global-color-1) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-008b0c0-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-008b0c0-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e6f50db\" id=\"strong-why-is-it-used-strong\" data-block-id=\"e6f50db\"><style>.stk-e6f50db .stk-block-heading__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-e6f50db .stk-block-heading__text{font-size:20px !important;}}<\/style><h2 class=\"stk-block-heading__text\"><strong>Perch\u00e9 viene utilizzato?<\/strong><\/h2><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un rivenditore online locale o regionale vuole incoraggiare i propri clienti a scegliere la consegna sostenibile in cargo bike invece della spedizione standard, ma non dispone delle competenze tecniche e delle risorse necessarie per sviluppare interventi digitali complessi e cerca nudges semplici e collaudati da implementare nel proprio webshop.<\/li>\n\n\n\n<li>Una citt\u00e0 di piccole o medie dimensioni (o un distretto urbano) vuole ridurre le emissioni delle consegne dell&#8217;ultimo miglio nelle proprie aree periferiche e cerca strategie digitali basate su evidenze e pronte all&#8217;uso, che i webshop locali possano utilizzare per orientare le scelte di consegna dei consumatori verso cargo bike o altre opzioni di consegna verde.<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4449a60\" data-v=\"4\" data-block-id=\"4449a60\"><style>.stk-4449a60-container{border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;border-style:solid !important;border-color:var(--ast-global-color-1) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4449a60-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-4449a60-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9039ad1\" id=\"strong-how-is-the-tool-used-by-the-recipient-nbsp-strong\" data-block-id=\"9039ad1\"><style>.stk-9039ad1 .stk-block-heading__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-9039ad1 .stk-block-heading__text{font-size:20px !important;}}<\/style><h2 class=\"stk-block-heading__text\"><strong>Come viene utilizzato lo strumento dai destinatari? <\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-140e3b9\" data-block-id=\"140e3b9\"><style>.stk-140e3b9 {margin-top:0px !important;margin-bottom:-6px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-140e3b9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-e0f0311\" data-v=\"4\" data-block-id=\"e0f0311\"><style>.stk-e0f0311 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e0f0311-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e0f0311-inner-blocks\">\n<p>Il destinatario esamina il catalogo ordinato delle tecniche di cambiamento comportamentale (BCT) testate e seleziona i nudges pi\u00f9 adatti al proprio contesto, budget e capacit\u00e0 tecnica. Utilizza quindi il prototipo Figma open source (disponibile tramite Zenodo) come riferimento visivo per vedere l&#8217;aspetto e il funzionamento di ciascun nudge in un flusso di checkout realistico. I nudges selezionati, come un&#8217;etichetta con foglia verde, un incentivo tramite voucher o la preselezione della consegna in cargo bike come opzione predefinita, possono essere replicati nel webshop del destinatario con solo piccole modifiche frontend e senza una complessa programmazione backend. Per chi desidera approfondire, il toolkit documenta anche l&#8217;intera metodologia di progettazione dell&#8217;intervento e l&#8217;impostazione sperimentale, riutilizzabili per sviluppare nudges personalizzati o condurre test A\/B con la propria base clienti. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-5fba062\" data-block-id=\"5fba062\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-5fba062-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6b64ddf\" data-v=\"4\" data-block-id=\"6b64ddf\"><style>.stk-6b64ddf-container{border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;border-style:solid !important;border-color:var(--ast-global-color-1) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6b64ddf-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-6b64ddf-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-774a532\" id=\"strong-strong-which-problem-is-solved-strong-strong\" data-block-id=\"774a532\"><style>.stk-774a532 .stk-block-heading__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-774a532 .stk-block-heading__text{font-size:20px !important;}}<\/style><h2 class=\"stk-block-heading__text\"><strong><strong>Quale problema viene risolto?<\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0f7e8dd\" data-block-id=\"0f7e8dd\"><style>.stk-0f7e8dd {margin-top:0px !important;margin-bottom:-6px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0f7e8dd-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-9fd3bb9\" data-v=\"4\" data-block-id=\"9fd3bb9\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-9fd3bb9-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-9fd3bb9-inner-blocks\">\n<p>I rivenditori online offrono sempre pi\u00f9 spesso opzioni di consegna, ma raramente forniscono ai consumatori le informazioni o gli incentivi necessari per scegliere alternative sostenibili come la consegna in cargo bike. Nonostante il crescente interesse dei consumatori per opzioni pi\u00f9 ecologiche, la maggior parte dei webshop presenta le scelte di consegna in modo neutro o orientato alla comodit\u00e0, perdendo l&#8217;opportunit\u00e0 di influenzare il comportamento. Allo stesso tempo, i rivenditori online locali e di piccole dimensioni di solito non dispongono del know-how tecnico, della capacit\u00e0 di programmazione backend e delle risorse finanziarie per sviluppare e implementare autonomamente interventi digitali sofisticati. Ne deriva un divario tra la disponibilit\u00e0 di servizi di consegna sostenibili (ad esempio corrieri locali in cargo bike) e l&#8217;effettiva adozione da parte dei consumatori. Il toolkit colma questo divario fornendo un set testato e pronto all&#8217;uso di semplici nudges digitali (tecniche di cambiamento comportamentale) che i webshop locali possono integrare nel proprio processo di checkout per incoraggiare i clienti a scegliere la consegna verde, senza richiedere infrastrutture IT complesse o budget elevati. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-fc1b8d9\" data-v=\"4\" data-block-id=\"fc1b8d9\"><style>.stk-fc1b8d9-container{border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;border-style:solid !important;border-color:var(--ast-global-color-1) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-fc1b8d9-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-fc1b8d9-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-bb044a0\" id=\"strong-links-to-more-information-strong\" data-block-id=\"bb044a0\"><style>.stk-bb044a0 .stk-block-heading__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-bb044a0 .stk-block-heading__text{font-size:20px !important;}}<\/style><h2 class=\"stk-block-heading__text\"><strong>Link a ulteriori informazioni<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-64965b4\" data-block-id=\"64965b4\"><style>.stk-64965b4 {margin-top:0px !important;margin-bottom:-6px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-64965b4-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4f93308\" data-v=\"4\" data-block-id=\"4f93308\"><style>.stk-4f93308 {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4f93308-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4f93308-inner-blocks\">\n<ul class=\"wp-block-list\">\n<li><strong>File open source del prototipo Figma su Zenodo:<\/strong> <a href=\"https:\/\/zenodo.org\/records\/15180498\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/zenodo.org\/records\/15180498<\/a>&nbsp;<\/li>\n\n\n\n<li><strong>Pagina del pilota di ricerca SuCoLo Salzburg:<\/strong> <a href=\"https:\/\/sucolo.eu\/it\/research-pilots\/salzburg\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/sucolo.eu\/de\/research-pilots\/salzburg\/<\/a>&nbsp;<\/li>\n\n\n\n<li>Informazioni di contesto sullo sviluppo del prototipo di webshop: <a href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fzenodo.org%2Frecords%2F15439446&amp;data=05%7C02%7Cvalentina.mena%40sta.bz.it%7Cea2e35b9350c4c4412e608de9168d207%7Cbc282d31356542cfb971611dc28f746e%7C0%7C0%7C639108077099637305%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=ltOJo4hD5QetLkj8fPT4BiPgN%2FQuv2Ixm4%2BJoDzwhC0%3D&amp;reserved=0\">D3.4<\/a><\/li>\n\n\n\n<li>Pubblicazione scientifica presentata alla New Business Models Conference: <a href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fzenodo.org%2Frecords%2F17099304&amp;data=05%7C02%7Cvalentina.mena%40sta.bz.it%7Cea2e35b9350c4c4412e608de9168d207%7Cbc282d31356542cfb971611dc28f746e%7C0%7C0%7C639108077099646618%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=pMdIDutXNUwEK1Q1Gw8HDJ3WwYUKXENGB%2BNHcarOlH0%3D&amp;reserved=0\">qui<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-68654a0\" data-block-id=\"68654a0\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-68654a0-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4379d78\" data-v=\"4\" data-block-id=\"4379d78\"><style>.stk-4379d78-container{border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;border-style:solid !important;border-color:var(--ast-global-color-1) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4379d78-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-4379d78-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f4a3d3c\" id=\"strong-which-partners-developed-the-tool-strong\" data-block-id=\"f4a3d3c\"><style>.stk-f4a3d3c .stk-block-heading__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-f4a3d3c .stk-block-heading__text{font-size:20px !important;}}<\/style><h2 class=\"stk-block-heading__text\"><strong>Quali partner hanno sviluppato lo strumento?<\/strong><\/h2><\/div>\n\n\n\n<p>VIABIRDS Technologies GmbH in collaborazione con Salzburg Research<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-709b22e\" data-block-id=\"709b22e\"><style>.stk-709b22e {margin-top:0px !important;margin-bottom:-6px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-709b22e-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-c04cbed\" data-v=\"4\" data-block-id=\"c04cbed\"><style>.stk-c04cbed {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-c04cbed-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-c04cbed-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-161af28\" data-v=\"4\" data-block-id=\"161af28\"><style>.stk-161af28-container{border-top-left-radius:13px !important;border-top-right-radius:13px !important;border-bottom-right-radius:13px !important;border-bottom-left-radius:13px !important;overflow:hidden !important;border-style:solid !important;border-color:var(--ast-global-color-1) !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-161af28-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks stk-161af28-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a7aee2c\" id=\"strong-how-was-the-tool-developed-shortly-in-3-4-short-bullet-points-strong\" data-block-id=\"a7aee2c\"><style>.stk-a7aee2c .stk-block-heading__text{font-size:20px !important;}@media screen and (max-width: 1023px){.stk-a7aee2c .stk-block-heading__text{font-size:20px !important;}}<\/style><h2 class=\"stk-block-heading__text\"><strong>Come \u00e8 stato sviluppato lo strumento?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-4c0a3af\" data-block-id=\"4c0a3af\"><style>.stk-4c0a3af {margin-top:0px !important;margin-bottom:-6px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-4c0a3af-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1ece28c\" data-v=\"4\" data-block-id=\"1ece28c\"><style>.stk-1ece28c {align-self:center !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1ece28c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1ece28c-inner-blocks\">\n<ul class=\"wp-block-list\">\n<li>Workshop di co-creazione con consumatori online locali, proprietari di webshop e corrieri in cargo bike hanno orientato la progettazione di nuovi nudges adattati a esigenze e vincoli reali (si veda <a href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fzenodo.org%2Frecords%2F15439859&amp;data=05%7C02%7Cvalentina.mena%40sta.bz.it%7Cea2e35b9350c4c4412e608de9168d207%7Cbc282d31356542cfb971611dc28f746e%7C0%7C0%7C639108077099655617%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=eT98Ab2GTgBiVqybaSIKyLWfN4J0YWNVx9ydajsOFC4%3D&amp;reserved=0\">Deliverable 3.2<\/a>)<\/li>\n\n\n\n<li>Le BCT candidate sono state sviluppate seguendo la sequenza in cinque fasi di progettazione dell&#8217;intervento di Rubinstein (2018) e classificate utilizzando i criteri APEASE per selezionare i sei nudges pi\u00f9 adatti all&#8217;implementazione (si veda <a href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fsucolo.eu%2Fwp-content%2Fuploads%2F2025%2F04%2FD3.4_Webshop_Prototype_for_Behaviour_Change_Interventions_final.pdf&amp;data=05%7C02%7Cvalentina.mena%40sta.bz.it%7Cea2e35b9350c4c4412e608de9168d207%7Cbc282d31356542cfb971611dc28f746e%7C0%7C0%7C639108077099664088%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=kUJxDgFvLu65mAIY0J7Teo9czT4xkDKedB%2BLRDTwnOc%3D&amp;reserved=0\">Deliverable 3.4<\/a>)\u200b&nbsp;<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-747b173\" data-block-id=\"747b173\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-61b5b54\" data-block-id=\"61b5b54\"><style>.stk-61b5b54 .stk-button{background:#257a35 !important;border-top-left-radius:5px !important;border-top-right-radius:5px !important;border-bottom-right-radius:5px !important;border-bottom-left-radius:5px !important;}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/sucolo.eu\/it\/sucolo-toolkit\/\" title=\"Panoramica\"><span class=\"stk-button__inner-text\">Torna alla panoramica<\/span><\/a><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A chi \u00e8 destinato lo strumento? \u2022 Rivenditori\u2022 Autorit\u00e0 urbane\u2022 Fornitori di servizi logistici Tipo di soluzione \u2022 Basato su [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3261,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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