{"id":1513,"date":"2025-05-05T13:23:21","date_gmt":"2025-05-05T13:23:21","guid":{"rendered":"https:\/\/sucolo.eu\/?page_id=1513"},"modified":"2025-08-06T08:08:09","modified_gmt":"2025-08-06T08:08:09","slug":"salzburg-2","status":"publish","type":"page","link":"https:\/\/sucolo.eu\/sv\/research-pilots-2\/salzburg-2\/","title":{"rendered":"Salzburg"},"content":{"rendered":"\n<p>De Salzburgbaserade partnerna Salzburg Research och VIABIRDS Technologies samarbetar f\u00f6r att f\u00e5 insikter om beteendet hos n\u00e4tshoppare \u2013 s\u00e4rskilt deras avsikter och vilja att v\u00e4lja h\u00e5llbara leveransalternativ n\u00e4r dessa erbjuds p\u00e5 e-handelsplattformar. F\u00f6rst analyseras de f\u00f6r n\u00e4rvarande mest effektiva beteendef\u00f6r\u00e4ndrande insatserna (s\u00e5 kallade digitala nudges) f\u00f6r h\u00e5llbara leveransval inom e-handel, b\u00e5de i forskning och i praktiken. Efter en nul\u00e4gesanalys, inklusive en \u00f6ppen id\u00e9kampanj och samverkansworkshops med lokala intressenter, kommer en upps\u00e4ttning nya, forskningsbaserade digitala nudges att tas fram f\u00f6r att uppmuntra konsumenter att v\u00e4lja h\u00e5llbara leveranss\u00e4tt \u2013 genom att \u00f6verf\u00f6ra insatser fr\u00e5n andra omr\u00e5den. I Salzburgs forskningspilot har en webbutikssimulator utvecklats som efterliknar en lokal butik, f\u00f6r att testa effekten av de framtagna digitala nudges bland olika anv\u00e4ndargrupper.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"772\" style=\"aspect-ratio: 1230 \/ 772;\" width=\"1230\" controls src=\"https:\/\/sucolo.eu\/wp-content\/uploads\/2025\/08\/Teaser_SuCoLo_Webshop-4.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>De Salzburgbaserade partnerna Salzburg Research och VIABIRDS Technologies samarbetar f\u00f6r att f\u00e5 insikter om beteendet hos n\u00e4tshoppare \u2013 s\u00e4rskilt deras [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1514,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1513","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sucolo.eu\/sv\/wp-json\/wp\/v2\/pages\/1513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sucolo.eu\/sv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sucolo.eu\/sv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sucolo.eu\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sucolo.eu\/sv\/wp-json\/wp\/v2\/comments?post=1513"}],"version-history":[{"count":4,"href":"https:\/\/sucolo.eu\/sv\/wp-json\/wp\/v2\/pages\/1513\/revisions"}],"predecessor-version":[{"id":2338,"href":"https:\/\/sucolo.eu\/sv\/wp-json\/wp\/v2\/pages\/1513\/revisions\/2338"}],"up":[{"embeddable":true,"href":"https:\/\/sucolo.eu\/sv\/wp-json\/wp\/v2\/pages\/1514"}],"wp:attachment":[{"href":"https:\/\/sucolo.eu\/sv\/wp-json\/wp\/v2\/media?parent=1513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}