© Salzburg Research
Last week, Salzburg Research hosted a workshop to gather consumer ideas for our new online webshop experimental environment offering regional products with eco-friendly cargo bike delivery to test out behaviour change techniques in. Participants were introduced to the project through a brief presentation, then worked in groups using three personas: a Gen Z digital native, a busy middle-aged woman, and a senior citizen.
Each group explored how their persona might react to the webshop and rated their willingness to use cargo bike delivery. They also indicated, how their persona would react to the different Behavioru Change Techniques, and which one they would prefer. Participants also gave feedback on a webshop prototype, focusing on usability and design. The session ended with a tasting of local products, sparking further discussion about supporting local producers.
© Salzburg Research
The input gathered will help shape behaviour change techniques that can help choosing sustainable cargo bike delivery easier, especially in online shops for local products. Stay tuned for more updates as the project develops!