On 13-14 June 2024, Michael Thelen, Innovation Researcher and Project Manager at Salzburg Research, participated on behalf of the SuCoLo project at the 36th NOFOMA Conference on “Logistics and Supply Chain Management in a Risky and Uncertain World,” held in Stockholm by The Nordic Logistics Research Network
At the event, SuCoLo’s Project Coordinator gave a presentation on “Exploring Digital Behaviour Interventions to Encourage Sustainable Consumer Delivery Choices.”
Currently, 74% of EU internet users aged 16-74 ordered goods and services online (Eurostat, 2021). Same-day and instant deliveries, which have the highest CO2 emissions of all delivery options, are the fastest-growing services in last-mile delivery (World Economic Forum, 2020). Amidst this, digital behaviour change interventions on e-commerce sites that convincingly frame, encourage, and incentivise the use of green delivery and local pick-up of ordered goods are necessitated. The aim of the research was to investigate the scientific landscape for studies that deal with theoretical approaches and methods for digital interventions in e-commerce shopping. Furthermore, it was investigated whether the results of these studies are reflected in practice.
The full paper can be accessed here: https://www.researchgate.net/publication/386905474_Exploring_Digital_Behaviour_Interventions_to_encourage_Sustainable_Consumer_Delivery_Choices