On 18 December 2024, a co-creation workshop was held at the Municipality of Merano.
The event was organised by STA in collaboration with Independent L, the Municipality of Merano and the HDS Traders’ Association. It served as a pivotal moment for analysing operational strategies and identifying specific requirements related to the implementation of two pilot services in the field of sustainable mobility.
The workshop was attended by institutional representatives, industry experts and local economic stakeholders.
The meeting was structured into two distinct thematic sessions. The first part focused on the analysis of the cargo bike-sharing service, involving representatives from the Municipality of Merano and the HDS Traders’ Association. This session was primarily a discussion on the operational aspects of the service, aiming to define its practical implementation.
The second part centred on the B2C delivery service that will be implemented in Merano and took the form of a targeted co-creation workshop designed to gain a deeper understanding of the needs of local traders through direct input from their representatives.
The primary objective of the workshop was to gather the needs and expectations of the various stakeholders, identify the most effective communication strategies, and define a shared operational plan. Participant engagement was designed to encourage constructive dialogue through brainstorming sessions, targeted discussions and summary moments, with the aim of outlining a clear and methodologically clear path for the implementation phase.
